Get free tips every week

Starling Bank Website Is a Star – A Public Website Grilling

starling bank thumbnail

Today, I’m diving into something a bit different – a thorough review of Starling Bank’s website. I’ve spent some time navigating through it, and I’ve got some thoughts to share. So, let’s get into it!

Right off the bat, the website strikes you with its clean and well-designed layout. Everything seems to be in line, which is a great first impression. It’s bright, it’s inviting – I definitely like what I see at first glance.

Now, diving deeper, the core services are laid out pretty clearly – current account, business banking, overdrafts, loans, money transfers. The call to action is repeated, which is smart. It catches your eye as you’re naturally scanning the page in a Z pattern. It’s like they’re making sure you don’t miss out on what they offer.

However, there’s a bit of a hiccup with the navigation links. Blog, news, careers – do these really get clicks? I’m not convinced. For a bank, I’d expect something more like contact info or FAQs up top. But hey, that’s just my take.

The social proof is on point, though. They’ve got ‘award-winning bank accounts’ plastered right there. It’s a subtle way of saying, “Hey, we’re good at what we do.” And I appreciate that they address the pain point of branch closures head-on with their ‘No branches, no problem’ statement. It’s like they’re saying, “We’ve got you covered, digitally.”

But here’s where things get a bit mixed for me. The design consistency takes a hit with different fonts and some lazy image placements. It’s a bit jarring on a website that’s otherwise so sleek. And while the site is repetitive in places, I get it – it’s about reinforcing the message, making sure it sticks.

Now, let’s talk about the human element – or the lack thereof. The site feels a bit faceless to me. No people, no smiles. It’s missing that human touch, which I think is crucial, especially in banking.

Performance-wise, the website does well. The page speed insights are pretty impressive. But, the images seem to be slowing things down. It’s a common issue, but still, something that could be improved.

And the carbon footprint? It gets a C. Not bad, but there’s room for improvement. The heavy images are likely contributing to this.

In conclusion, Starling Bank’s website is a solid effort. It’s clean, it’s user-friendly, and it addresses key customer concerns. But, it could do with a bit more life and some design tweaks. Overall, though, well done, Starling Bank!

What do you think about Starling Bank’s website? Drop your thoughts in the comments. I’d love to hear from you!

Share the Post:

Related Posts